Science and culture is going to take off. Are you in?
FlawSteem
Brand Strategy, Brand Identity, Web Design, Social Media
who
whAT
It was tasked with bringing this new brand to life for it’s big launch and develop the campaign to promote this new platform.
Flawsteem, is an online and tv application that helps the young audiences develop curiosity in science, technology and culture.
In the first contact with Flawsteem, the developers where getting ready to move their product out of beta. The goal was to imagine an attractive brand system that would connect with children audiences but at the same time have adult trust.
To start, a narrative context story was developed, inspired in «the little prince curiosity»
«Flawsteem is a far away galaxy where our little character belongs. We have to help him to understand our human developments and how our world has been created»
As its versatility, it can also be play in groups as a board game.
We elaborate some physical resources to guide and help this experience. Also will make it more attractive and make the children curious.
The space atmosphere evokes a feeling of new pathways, strong feedback loops and connecting with children curiosity.
Flawsteem graphic elements are colorful illustrations based in the outer space. The main character is non-gender characterization to make non distinction.
As this also can help teachers media educations, we also develop some print announcements to be place in pedalogical press materiales, as graphic comic vignette .
with love,
From MADRID
